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Therefore, this paper establishes a group regression model to further analyze the relationship between the activity of male users and female users under each topic and their emotional tendencies.

In the process of technical communication, community managers and users can better interact with each other and maintain a positive attitude in a more effective and personalized way; it can help community managers to divide community users into groups and help the community realize the refined management of users.

After the experience of enjoyment is formed, users will maintain the experience through repeated behaviors, that is, immersion experience.